Your needs

Gaining expert knowledge of your Kids and Families targets, achieving successful innovations, building and transforming your brand, crafting powerful marketing and brand communication

These are the great challenges IDM Families can help you overcome!

Target knowledge

 

Kids and Families targets are numerous, complex and everchanging. It is difficult to grasp the intricacies of the interactions between all actors of this system: fathers, mothers, children but also grandparents and all the professionals that orbit around a family unit, as well as brands and institutions.

Brands need access to this always evolving knowledge

EXPLORATION

What are the target specific insight that can help me act with confidence?

 

SEGMENTATION

How can I segment my market in the most relevant way?

 

CUSTOMER EXPERIENCE

What can our past experiences reveal to you?

 

innovation

 

Innovation is essential. How can I identify the real needs of ever-evolving targets with their own culture? How can I stand out?

The quality and relevance of your insights will nourish the best innovations and drive them to success.

INSIGHTMENT

On which insight should i draw my innovation?

CONCEPT TESTING

How strong is my concept? How can we improve it?

PRODUCT TESTING

Can my product deliver on its promises? How can we improve it?

Brand and communication

 

In an environment where your brand image can be easily challenged, where families are more and more demanding, children’s exposure increasing, and immediacy expected, building your brand is a balancing act!

In a universe where trust is of the upmost importance, there can be no place for chance and approximations.

 

BRAND EVALUATION

What are the strengths and weaknesses of my brand, what is its potential?

TRACKING

Does my brand’s perception evolve accordingly to my objectives?

COMMUNICATION TESTING

Am I reaching all my targets in an efficient way? How can we improve it?

Customer Experience

Customer experience is evolving, and new technologies widen the gaps between generations.

Inner family dynamics further complexity these behaviours. How can we understand these experiences to make the most of what they can teach us?

MAPPING

What can our past experiences reveal to you ?

CUSTOMER JOURNEY

How can we redefine relevent paths for your consumers ?

PATH TO INFLUENCE

What challenges can you expect along the way ?

contact

 

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