Gaining expert knowledge of your Kids and Families targets, achieving successful innovations, building and transforming your brand, crafting powerful marketing and brand communication…
These are the great challenges IDM Families can help you overcome!
Kids and Families targets are numerous, complex and everchanging. It is difficult to grasp the intricacies of the interactions between all actors of this system: fathers, mothers, children but also grandparents and all the professionals that orbit around a family unit, as well as brands and institutions.
Brands need access to this always evolving knowledge
What are the target specific insight that can help me act with confidence?
How can I segment my market in the most relevant way?
What can our past experiences reveal to you?
Innovation is essential. How can I identify the real needs of ever-evolving targets with their own culture? How can I stand out?
The quality and relevance of your insights will nourish the best innovations and drive them to success.
On which insight should i draw my innovation?
How strong is my concept? How can we improve it?
Can my product deliver on its promises? How can we improve it?
Brand and communication
In an environment where your brand image can be easily challenged, where families are more and more demanding, children’s exposure increasing, and immediacy expected, building your brand is a balancing act!
In a universe where trust is of the upmost importance, there can be no place for chance and approximations.
What are the strengths and weaknesses of my brand, what is its potential?
Does my brand’s perception evolve accordingly to my objectives?
Am I reaching all my targets in an efficient way? How can we improve it?
Customer experience is evolving, and new technologies widen the gaps between generations.
Inner family dynamics further complexity these behaviours. How can we understand these experiences to make the most of what they can teach us?
What can our past experiences reveal to you ?
How can we redefine relevent paths for your consumers ?
PATH TO INFLUENCE
What challenges can you expect along the way ?
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