IDM Families panels

To know, understand and anticipate tomorrow you have to be at the heart of families.

From its inception, IDM Families established an always-recruiting, proprietary panel More than 15 years of expertise in panel management and family relations

baby panel

Kids panel

Teens and Highschoolers panel

family panel

Baby panel

15,000 pregnant women and parents of babies under three

 

An asset for your studies: quick access to your target, interrogation of rare targets like future parents, young nursing mothers, or mother using a specific brand… In addition to large scale interrogations.

Unique solutions for immersion, monitoring, participation and dialogue to put families at the heart of your decisions.

We take expert care on the quality, warrenties and privacy concerns of our clients and families. This is a proprietary panel and we take great care of it!

Panel management know-how : relationship and communication, monitoring, interfaces and multiplicity of contact modes,GDPR…

Kids panel

25,000 children aged 3 to 12: kindergarten to primary.

Children participate in household decisions in many ways. They are influencers, prescribers, sometimes a source of inspiraton for their families…

As early as 3 years old they form their own opinion on many activities, on meals, clothes, games, the family medias, etc.

Trends and influence of peers become important as children grow and their environment evolves. It is a world in perpetual motion and nothing can replace permanent interaction. It is thanks to this panel that we are always at the heart of trends …and so are you.

an asset for your studies: quick access to your target, interrogation of rare targets and large scale interrogations.

Unique solutions for immersion, monitoring, participation and dialogue to put kids and their families at the heart of your decisions.

We take expert care on the quality, warrenties and privacy concerns of our clients and families. This is a proprietary panel and we take great care of it!

Panel management know-how : relationship and communication, monitoring, interfaces and multiplicity of contact modes,GDPR…

Teens panel

10,000 teens aged 12 to 18: middle school to high school

It is the beginning of the emancipation of tastes, the formation of a taste and a culture of its own…

Their opinions are tinged by this new culture, music, clothing, series, media consumption, food preferences…. Balancing these new tastes with the family culture is a difficult exercise.

Thanks to this panel we can stay at the heart of the trends of 12 to 15 and 15 to 18 years old… And so can you

Unique solutions for immersion, monitoring, participation and dialogue to put teens and their families at the heart of your decisions.

We take expert care on the quality, warrenties and privacy concerns of our clients and families. This is a proprietary panel and we take great care of it!

Panel management know-how : relationship and communication, monitoring, interfaces and multiplicity of contact modes.

Family panel

40 000 families :

future parents, parents, children, grandparents

All people who count in a family to be as close as possible to current lifestyles : with children we listen to for more and more shared decisions and involved grandparents who interact and equip themselves for the family.

Lifestages: a panel that covers all ages of children from expecting a child to teenage years, and all the steps the family go through.

Lifestyles: a panel with first time parents and experienced parents. Single-parent families, stepfamilies or simply… traditional family units

an asset for your studies: quick access to your target, interrogation of rare targets and large scale interrogations.

Unique solutions for immersion, monitoring, participation and dialogue, to place families at the heart of your decisions.

We take expert care on the quality, warrenties and privacy concerns of our clients and families. This is a proprietary panel and we take great care of it!

Panel management know-how : relationship and communication, monitoring, interfaces and multiplicity of contact modes,GDPR…

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