About us

IDM is a story of love and excitment that has been going on since 2001.

the drive of two young women Patricia et Helene, who both had been working in New York before living the upheaval of becoming parents and decided to create a new type of agency.
An agency focused of families, that would decrypt the needs and behaviors of these life changing moments for their clients.

An agency that was already driven by participatory culture and the internet back in 2001.

An agency with a pioneering spirit and the desire to innovate.

A team and a workflow centered around an expertise of family

 

Today, IDM is a team of experts ready to bring their experience, talents and their passion to your projects. Always a hundead percent dedicated to the family target. Experts with multidisciplinary training, agile teams, where knowledge and know-how freely circulate.

We help you on family targeted buisness stakes . We accompagny your client centric evolutions, to be more relevant in your markets, brands and innovations.

 

We pass on our expertise to your teams.

 

Your contacts

Patricia Gelin

Patricia Gelin

CEO, IDM Co-founder

Myriam Le Danvic

Myriam Le Danvic

Research and Insights Director

Sophie Penvern

Sophie Penvern

Research director

Fanny Vallée

Fanny Vallée

Market research consultant

Norotiana Rakotonombana

Norotiana Rakotonombana

Market research consultant

Ophélie Chevaillier

Ophélie Chevaillier

Project manager

Tiphaine Meslard-Hayot

Tiphaine Meslard-Hayot

Project manager

Laetitia Longfier

Laetitia Longfier

Project manager

Our clients

IDM Families accompanies leading brands in many markets in France and abroad.

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