At the last Baby Cool fair held from 2 to 4 September in Vincennes, IDM and FJP presented the results of their childcare barometer. Focus on birth lists and chilcare purchases on line. Read more in LSA
While the professional trade fair for childcare has just ended in Paris, manufacturers of baby bottles and other prams have the blues. Faced with a decline in the market over the last three years, they feel that the gap between the birth premium and their activity is...
Child safety in car : 1 child out of 2 (between 0 and 35 months) has already made a badly attached car ride. The FJP reviews the best practices and issues a guide "What car seat for my child? ". (...) More on La Revue du Jouet
1560 € is the average budget for the arrival of a child, in fact 8 parents out of 10 buy their used equipment. What is the impact on the beekeeping industry? (More on Economie matin)
The latest FJP / IDM barometer unveils key figures related to birth lists at the Babycool Paris Show
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IDM THROWS : Inspiring Community, proposed in subscription (meadow launch) to feed your projects and the strategy of innovation of your baby brands.
New!! IDM throws a training : birth target. Objective: Conquer the markets of the future and young parents, Develop an offer, an adapted marketing and commercial strategy Optimize your marketing baby and communication, CRM.. To know more about it
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